About Us

Building the world’s most powerful shopping engine.

Unbeatable performance rocket
Unbeatable Performance
A decade of experience calendar
A Decade of Experience
Thousands of happy customers
Thousands of Happy Customers

The Order Legend Difference

Order Legend is not an agency or an affiliate network, we're an investment company powered by technology — we are one of Europe’s largest Strategic Online Shopping Performance Partners. We pioneered the pay-only-on-results model. We specialise in matching online shoppers with the right products, at the right time. Other online shopping partners play the game with fewer insights & less risk appetite. We consistently deliver more sales than anyone else due to a combination of our...

Incredible Expertise - We’re backed by Europe’s best performance marketing experts.
AI-driven Platform - We’ve invested millions into bidding and feed technology, ensuring we’re always offering you the most up-to-date solutions that deliver reliable results.
Scale of data - With 100m impressions, 1.9m clicks, and £2.3m in additional sales every day, our shopping engine optimises your ad spend using unparalleled market insights.
Risk Appetite - We spend our cash to find the best ROAS for you. With our model, you only ever pay for orders we generate - even whilst we place ads to optimise our systems. Our investment strategy ensures we assess risk to make calculated bets.
The Order Legend difference

Our Team

Adam Sturrock

Adam Sturrock

Chief Executive Officer
Y-Combinator Alumni, Exited eCommerce platform, Moltin, in 2019.
Paul Humphreys

Paul Humphreys

Chief Solutions Officer
Managed £2bn of ad spend for the likes of Ebay over the last 20 years.
Duncan Snaith

Duncan Snaith

Head of Technology
Builds quant models, datastores, risk reports and our Shopify app.
Joanna Ward

Joanna Ward

Head of Growth
Previously senior buyer for New Look, River Island & Jane Norman
Jannie Villanueva

Jannie Villanueva

Customer Support