We invest our capital into Shopify store ad campaigns to get them more orders

Shopify stores only pay a 12% fee on the value of orders we generate.

Find it on the Shopify app store
How the Order Legend Shopify app works

From the team that generated $1.25 Billion in 2022 for the worlds biggest brands

ebay logo
Lego logo
boohoo logo
disney logo
Nintendo logo

We're investing £100s of millions into Shopify stores ad campaigns with great results.

Health Pharm

2500+ orders per month
$300k+ GMV generated

Sensory Education

1000+ orders per month
$600k+ GMV generated

Demand UK

100+ orders per month
$80k+ GMV generated

How it works

Get started with a couple of clicks

To get started with our investment model, complete two simple steps that take less than 5 minutes.
Install: Install our app from the Shopify app store.
Budget Cap: Set a maximum monthly commission cap and agree to usage-based billing.
Find it on the Shopify app store
Set a monthly budget
Automated setup checklist

We handle the rest

Once you've set your budget and agreed to our terms, that's it! Our automated investment system will kick in:
Google Merchant Centre: Our app will create an account and submit it for review with Google, this typically takes 4-7 days to approve.
Shopify Sync: Your products are automatically synced from your Shopify store.
Google Ads Setup: We'll set up and link a Google Ads account for your store. Ad campaigns for your products are created and optimized.
Learning Mode: Your store enters learning mode, where our system fine-tunes ad spend, orders generated, and commission earnings.
Generate Orders: We'll notify you via email, and you can track the orders in the app's order history list. For each order we generate, we'll charge you 12% through the Shopify billing system up to the monthly cap you set.
Please note: Stores typically see their first order within the first 30 days after setting a budget. However, external factors outside of our control may influence the success of our app, including product demand (search volume), competition, conversion rates, seasonality, and more. Please view our FAQ to learn more.

Our portfolio of Shopify stores ❤️ our app

Interesting investment model, what's the catch?

Don't worry, we get this a lot.

We can't perform magic or guarantee results.
Whilst our platform will leverage multiple strategies and methods to promote your products on Google and drive your store orders, our app doesn't work for every store.
Possible outcomes from our investment:
We both win
(2 in 5 stores)

We invest in the ad spend and generate your store orders. We both make money.

We reinvest the profit we make to drive you more volume and improve our app.

You win, we lose
(1 in 5 stores)

We invest in the ad spend and generate you orders. You make money but we lose money.

In these cases we may be able to optimize commission caps and improve conversion rates so we can both win!

You get no orders, we lose
(1 in 5 stores)

We invest in the ad spend but the impressions and clicks we generate lead to no orders. We lose money and dial back ad spend investment. You pay nothing.

We may decide to run further experiments and invest again in the future.

We get stuck
(1 in 5 stores)

Google suspends the merchant centre as your store breaks one of their policies, 95% of cases are for misrepresentation.

We'll be unable to promote your products until the issues Google identifies are fixed. We'll send you tips and a checklist to hopefully get you unstuck.

Many factors outside of our control can affect our apps performance.
This includes the types of products you sell, the demand and search volume, price competitiveness, customer behaviour, your on-site conversion rate, average basket value, seasonality and more.

You've got nothing to lose to give our app a try, if we don't generate your store orders, you won't pay anything!

We operate a bit like a hedge fund by taking calculated risks investing in ad campaigns. We leverage arbitrage techniques, double down on winners and reduce our investments where we make losses.
Find it on the Shopify app store

How our app compares

Many of our customers decide to run a multi-layered strategy, running both our app and the official Google channel app. We've put a simple comparison below to highlight the differences.
We fund the ads with our capital
Zero learning curve
Automatic product feed sync
Risk-free CPA model
Plain english suggestions
Setup in seconds, reviewed and approved in 4-7 days
The official google channel app
You fund the ads yourself
Need a Google ads expert
Data syncing & tedious manual fixes
Risky CPM and CPC model
Obtuse error messages
Weeks to setup, constant maintenance & headaches

Expanding Horizons

We've got exciting plans to invest in even more Shopify merchants promote their stores, get more orders and grow even faster. Below you'll find information on countries that our app supports and our roll-out schedule.
United Kingdom: Our app currently supports all UK-based Shopify merchants and stores.
Europe: We have soft-launched support for European Shopify merchants and stores on 30th August 2023.
USA & North America: We have plans to support the USA and North America in late 2023 to early 2024.

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Set a monthly budget