November 16, 2023
Shopify Analytics Apocalypse: Navigating the Unforeseen Impacts of a Poorly Communicated Policy Update
In a move that has blindsided both merchants and app partners, Shopify recently rolled out a significant policy update regarding customer data collection, effective from November 1st. The announcement, tucked away in a changelog, provided a mere two weeks' notice, leaving many in the dark about the impending changes. This update has profoundly impacted analytics within Shopify stores operating in and receiving traffic from Europe, disrupting the way businesses track and analyze their online performance.